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Baldidiots Affiliate Marketing Blog

iGaming Affiliate Glossary

From time to time you may come across acronyms, words or terms that you haven’t heard before. So instead of leaving you scratching your head trying to figure out what the heck we’re going on about, here’s a quick glossary of commonly used terms.

Bundling: This is where an affiliate program combines your earnings into one ‘Total’ figure, meaning negative income from one casino in the program can reduce the positive earnings from another casino in the program.

Charge Back: A charge back is where a player disputes a gambling deposit made with a credit card in order to have it refunded by their bank. Charge backs are the most common form of fraud in the online gaming industry and are removed from your affiliate earnings.

CPA (Cost Per Acquisition): A fixed bounty payment for bringing in a player, in lieu of revenue share. CPA deals usually have thresholds that must be met for the bounty to be paid, such as a minimum deposit and turnover. In the short term CPA’s make seem more profitable, but rev share usually comes out on top in the long run. See also ‘Rev Share’ and ‘Hybrid’.

Cross Marketing: The practice of promoting alternate brands (usually in the same iGaming family) to existing players. This can be very bad news if done without tracking the player to the current affiliate.

Cross Product Commissions: This is where an affiliate earns commissions on all of a players activity with a brand, regardless of the channel they signed up on. Eg: A player signs up via a brands sportsbook and spends $100 in the casino – if the affiliate program pays cross product commissions then the affiliate will be paid on the casino revenue as well as the sportsbook. Most people assume cross-product commissions are standard, however a number of sites only pay on the referring channel. Note: I personally do not work with any program that does not offer cross product commissions.

Gross Revenue: Gross revenue is the total ‘win’ for the casino, including any bonuses. So if a player deposits $100, receives a $100 bonus and then loses their entire balance the gross revenue is $200.

Hybrid: Hybrid deals are a combination of Rev Share and CPA. For every player you refer you receive a small ‘bounty’ payment, plus ongoing revenue share at a reduced rate. For example, instead of a $100 CPA or 30% rev share, a program could offer a $25 CPA + 20% rev shared hybrid. Most hybrid deals are negotiated privately.

NCO (Negative Carry Over): Negative Carry Over is where any negative balance you have earned will ‘carry forward’ to the next month to reduce any future earnings. Conversely, if a program offers no-NCO then the negative balance is zero’d at the start of the next month.

Net Revenue: Net revenue is calculate by taking the Gross Revenue and subtracting any bonuses, promotions and fees. Taking the example used earlier, if a player deposits $100, receives a bonus of $100 and then goes on to lose their entire balance, the net revenue is $100. If there were also $10 in software and licensing fees then the net revenue would become $90. For affiliates on revenue share deals, commissions are calculated by multiplying the net revenue by the revenue share percentage.

Quota: A term in an affiliate contract that requires a minimum level of player activity or number of new acquisitions from the affiliate in order to continue to receive full payment on their player portfolio. Quotas vary significantly between programs, and can range from a reduction in commissions (eg: if you bring in 0 new players in a month your commission rate for that month is reduced) to termination of the contract (eg: if you fail to bring in x new players in x months, we reserve the right to terminate the account). Quotas are bad news, but thankfully most affiliate programs do not set them.

Rev Share / Revenue Share: Rev Share is the most common type of deal, and for most people it is also the most profitable. In revenue share you receive a pre-defined percentage of the casinos net revenue (after bonuses, fees and charge backs have been taken out).

TLD (Top Level Domain): The top level domain is the very last part of a domain name. For this website, the TLD is the ‘.net’ in ‘baldidiot.net’.

ccTLD (country code TLD): A ccTLD is a type of top level domain that is specific to one country. For example, ‘.co.uk’ is a ccTLD for the UK.